ila Only Spa at the Lotte New York Palace Boosts Revenue with Aescape
The Lotte New York Palace, a landmark hotel renowned for its timeless elegance and prime Manhattan location, has always pioneered exceptional guest experiences. In June 2024, the hotel once again demonstrated its commitment to innovation by becoming the first luxury hotel to partner with Aescape, the revolutionary robot massage. This strategic move has not only elevated the spa's offerings but also generated significant media attention and driven impressive revenue growth.
Revenue Surged at the Spa
When the ila Only Spa at the Lotte New York Palace added Aescape to their offerings, they saw an immediate impact to their business. A combination of exciting press coverage and social media engagement generated widespread buzz that drove a surge in bookings.
The Goal
The ila Only Spa, a premiere spa located in Manhattan's largest luxury hotel, sought to maximize revenue potential of an existing treatment room and attract new clientele. They needed a standout offering that would generate excitement, increase throughput, and differentiate their spa experience.
The Solution
Aescape - the massage you control. The award-winning technology provided personalized offerings that catered to new and existing wellness-minded guests, driving a surge in bookings buoyed by targeted press and social media outreach.
138
Monthly massages given including 38/month for employees
$13.5k
Average monthly revenue*
89%
Average guest satisfaction score
“Working with Aescape has been an exceptional experience. The team's dedication to excellence and collaborative approach create an environment where great ideas come to life.”
Joe Rose
Director of Spa at the Lotte New York Palace
Employee Appreciation Reached All-Time Highs
In an unparalleled push to support employee well-being, the ila Only Spa and Lotte New York Palace extended the benefits of Aescape to their staff.
Employees enjoyed complimentary access to the Aescape table during downtime, averaging an impressive 38 massages per month.
This innovative perk provided a valuable tool for stress reduction and relaxation and created a powerful retention benefit in a competitive industry known for high turnover.
Press & Influencers Flocked to Lotte
Beyond the bottom line of increased revenue and employee satisfaction, Aescape created massive buzz for the ila Only Spa. Their Manhattan location became a magnet for tech-savvy influencers who were itching to try and share the viral robot massage, making the spa go viral with it.
The excitement spread to major media outlets, where the spa was featured in 5 prominent newsletters, 2 television segments, and 7 syndicated articles. The media attention amplified the spa’s reputation as a powerful wellness innovator.
50+
Influencers booked
100%
Positive social media sentiment
2.5M+
Total influencer reach
478M
Estimated Audience Reach
17
Original Features
Accelerating Success into 2025
The partnership between Aescape and the ila Only Spa at the Lotte New York Palace has proven to be a resounding success. Aescape’s robot massage boosted revenue, solidified the spa’s reputation for innovation, attracted new clientele, and boosted employee satisfaction.
The media also couldn’t get enough of it. Influencers and journalists alike swarmed to try and share the viral robot massage, bringing the spa to the forefront of an exciting new wellness conversation.
By teaming up with Aescape, the ila Only Spa demonstrated the power of cutting-edge technology to elevate the guest experience, optimize operations, and achieve significant business outcomes in the always competitive hospitality industry.
*Average revenue data taken over a three month period in 2024
