Aescape Announces Sponsorship of NYC’s Elite Men’s Cycling Team, Good Guys Racing
NEW YORK, NY — November 13th, 2025 — Aescape, the leader in AI-powered robotic massage, is proud to announce its official partnership with Good Guys Racing NYC, one of the most respected and community-driven elite men’s cycling teams in the United States.
The collaboration marks a shared commitment to advancing athlete recovery through cutting-edge technology — and to supporting a more inclusive, connected cycling culture throughout New York City.
As part of the sponsorship, Aescape supports GGR’s mission to develop domestic cycling talent, while partnering on weekly and monthly community rides open to cyclists of all levels.
Together, Aescape and GGR will introduce cycling-specific recovery experiences, combining biomechanics insights and AI precision to optimize recovery, performance, and overall wellness for every rider.
“We’re proud to partner with Aescape, a brand that’s bringing cutting-edge recovery to every type of rider. Their technology makes high-performance recovery accessible to anyone putting in the work — from elite racers to everyday cyclists — and that aligns perfectly with what Good Guys Racing stands for.” - Cormac Daly, CEO & Managing Director, Good Guys Racing
“Partnering with Good Guys Racing allows us to support athletes who are pushing the limits of human performance while making recovery more accessible and intelligent. It’s the perfect alignment of technology, sport, and community — and we couldn’t be more excited to collaborate with this incredible team.” - Eric Litman, Founder & CEO, Aescape
This partnership represents a natural intersection of innovation and endurance — where performance meets recovery. Through community events, collaborative content, and athlete-led education, Aescape and Good Guys Racing will make professional-grade recovery more accessible to cyclists and active individuals nationwide.
This follows the announcement of Tom Brady joining as Aescape’s Chief Innovation Officer to develop and democratize the world’s greatest recovery and body-wellness protocols.
About Aescape
Aescape is redefining recovery with the world’s first fully automated, AI-powered robotic massage experience. Built to deliver personalized, data-driven relief for body and mind, Aescape helps people feel better, recover faster, and perform at their best — without needing to schedule around others. Named one of TIME’s Best Inventions of 2024 and featured in WIRED, Vogue, and Fortune, Aescape is trusted by leading fitness and wellness brands including Equinox, Life Time, and Four Seasons.
For more information, visit aescape.com or follow @aescape on Instagram.
About Good Guys Racing
Good Guys Racing empowers the next generation of cyclists by fostering their development in road racing, enabling and encouraging competition at national and international levels.
Our commitment is to build an inclusive community of “good guys” and gals that nurtures talent, celebrates sportsmanship, and champions the positive impact cycling has on all who ride.
For more information, visit goodguysracing.org or follow @goodguysnyc on Instagram.
