5 Things to Do in Jacksonville, Florida (Updated 2026)
If Jacksonville hasn’t been on your travel list yet, consider this your gentle nudge. It’s the kind of city that surprises you; big enough to have endless options but still easygoing at its core. Whether you’re a local plotting your next weekend plan or a visitor with 48 hours to spare, these five experiences deserve a spot on your must-do list.
1. Experience a Robot Massage with Aescape
Yes, you read that right; robot massage. Jacksonville is one of the few cities where you can book a session with Aescape, a self-guided massage experience that feels personal, private, and completely judgment-free. Imagine being able to ease into a calming space, set your preferences, and let the technology do the work, all without small talk or second-guessing. It’s one of those modern wellness experiences that makes you rethink what’s possible, and honestly, it’s perfect for anyone who just needs their body to reset. (And if you’ve ever wondered why massages sometimes give you goosebumps, you are not alone, and it's totally fine.)
2. Wander the Riverside Arts Market
Every Saturday under the https://explorethestjohns.com/..., locals gather for one of the city’s most beloved traditions. You’ll find fresh produce, quirky handmade goods, live music, and street performers that make you smile even if you weren’t planning to. It’s the kind of market that feels more like a block party than shopping.
3. Explore the Beaches
From Jacksonville Beach to Neptune Beach, the stretch of coastline is pure Florida; laid-back, sandy, and sun-soaked. Whether you’re into surfing, paddleboarding, or just strolling barefoot with an iced coffee in hand, it’s the easiest way to remind yourself you’re in a coastal city.
4. Catch a Game at TIAA Bank Field
Sports fan or not, there’s something electric about watching the Jacksonville Jaguars play. The stadium atmosphere is unmatched; energy buzzing, fans decked out in teal, and yes, the world’s largest in-stadium swimming pools for when the Florida sun does its thing.
5. Discover the Cummer Museum of Art & Gardens
A little slice of calm in the city, this museum blends historic gardens with an impressive art collection. Walking through feels like a reset; lush greenery outside, and thoughtful exhibits inside. It’s equally great for an afternoon date, a solo wander, or even a family outing.
Jacksonville has a way of mixing the unexpected with the familiar. One moment you’re exploring riverside art, the next you’re sinking into a futuristic massage pod. That’s the charm; it keeps you curious, keeps you coming back.
Let us know you enjoyed this read by booking a massage and using code BLOG for $10 off your first session (30 minutes and up!). Wanna share your thoughts? We’d love to hear from you. Give us a shout at @LetsAescape on social!
